The difference between success and failure in an election depends on the level of success of the candidate in communicating his message to voters. Voters value the efforts and achievements of the campaign and evaluate them based on different factors. This presentation focuses on the necessity of communicating with voters in an organized and strategic way, as well as on the importance of building a voter contact plan. It will present different channels of communication to use in an election campaign and the pros and cons related to these channels, and it will help in creating a communication strategy to improve efficiency of communication with parties. It also includes guidance on how to develop this voter contact plan according to the goals that are set out by your campaign.