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Voter Targeting

Your consituency could have millions of voters, but trying to create a political campaign that can communicate with and persuade all of these voters is impossible. By targeting populations from...

This is the first part of a three-part presentation on voter targeting. This introductory presentation highlights the importance of voter targeting and the basic reason for it. It also describes the...

This is the third presentation in a series on voter targeting. This presentation helps campaigns understand voter targeting, and it offers more advice and guidance on how to communicate successfully...

The fourth and last part of this voter targeting series gives a model that allows participants to practice the skills that they have learned from the first three voter targeting presentations. It...

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