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Messaging

This unit represents the last part in the series on drafting messages, explaining the importance of selecting the sender of the message and why they should stay on-message along the campaign trail....

While parties and candidates often work to create the main message of the campaign, it is equally important to design messages for specific audiences. This module explains the subtle differences...

This video is the first part in a series on messaging. It clarifies the concept and importance of crafting a strong message, and using it effectively. This presentation also offers participants...

Political messages are often general and indistinguishable from one another, which can make candidates and politicians all seem the same. This module explains how you can create a contrast between...

This unit adds details to and clarifies the previous unit, focusing on how to craft a message and explaining the steps involved in this process. This unit offers useful tools for participants to...

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